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![]() By: Babyboomers
Baby boomers, that legendary generation and moving force in the market place is leaving a mark through extraordinary amounts of disposable income allocated towards the anti-aging process. With increasing numbers, the over 40 population is flocking to gyms, dermatologists and plastic surgery centers in search of a youthful appearance. In order to achieve both a fit physique as well as a young and vivacious look, a baby boomer must give equal attention to improving and/or enhancing the physique and skin care. Yes, there is some truth to the old cliché, "Beauty is only skin deep, but ugliness cuts clear to the bone." However, mature adults recognize that attractiveness is enhanced by personality and intelligence, but reduced by ill manners and idiocy. Yet, blemish-free healthy skin is a universal component of beauty.
The concept of healthy skin representing beauty is born out of studies in psychological studies that investigate what humans consider beautiful. Both environmental and genetic predispositions for certain characteristics of the opposite sex have been documented by researchers. Healthy skin is a sign of good health and therefore those with healthy skin are more attractive as potential reproductive partners. Like it or not, beauty is defined by the market place. For instance, there is a continuing growth in the expenditure by consumers on skin care products. By 1999 nearly 40% of baby boomers spent more money on skin care than ever before. Even consumers under 30 have realized that in order to look younger they must pay more attention to protecting their skin by spending more on preventative measures to reduce photo damage. Just in the United States, one can see the rise in billions of dollars spent each year on skin care products. But, is all of this spending on skin care products necessary to redefine the aging process? The experts say no. Exercise, sound nutrition and resistance training is the key to healthy skin and a youthful appearance.
Total U.S. Consumer Skin Care Products Market, 1995 - 2000
(Revenues Are In Millions Of Dollars At The Retail Level)
Compound Annual Growth Rate, 1995 - 2000 = 14.5% Source: Feedback Research Services Healthy skin is smooth, with no breaks in the surface. It is thin, exfoliated to remove useless cells and allows light to reflect off the red blood vessels beneath which creates a healthy, youthful glow. So how can you maximize the health and attractiveness of your own skin? Continue to follow our advice on exercise, resistance training and nutrition because these factors directly lead to youthful, age-defying skin. Dr. Laurence Kirwan, Medical Director of the Dermis Center states, "Aerobic and muscle-strengthening exercises raise our metabolic rate and improve the complexion."
Train hard and train smart!
Diane Fields, Member. Legendary Fitness, LLC. Richard Baldwin, Member. Legendary Physique, LLC.
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Copyright 2004. Diane Fields, Member. Legendary Fitness, LLC. All rights reserved.
The advice given in this column should not be viewed as a substitute for professional medical services. Before undertaking any exercise or nutrition program, Legendary Fitness, LLC advises all to undergo a thorough medical examination and get permission from their personal physician.
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