Michael Schwartz, president of Michael's Naturopathic Programs, knows firsthand that imitation is the sincerest form of flattery. He has been the innovator of many industry standards, both with product and with practices, that have become integral to the natural products industry.

Founding his own company in 1984, Michael quickly distinguished himself as a person committed to making a difference. He is well known for having gone toe-to-toe with the FDA when he tested the parameters of 1994's DSHEA structure/function verbiage by immediately labeling his products with self-descriptive names and producing coordinating literature. Michael's® at-one-time unique "Synergistically Complete®" concept now has become the motto most identified with nutritional supplements. With his more than 15-year history with the industry, Michael could arguably be called the "Father of the Natural Products Industry" as it is today.

Positioning Statement

Michael's products are available nationwide, and in Puerto Rico, on a direct basis exclusive to health/natural food stores. As a former nutritional counselor and health products retailer, Michael's commitment to the industry and its retailers is rock solid. Michael's® loyalty is to the health food stores that made his company the success it is today. A current member of NNFA's TruLabel program, Michael's® programs are guaranteed to sell for the retailer as well as be beneficial to the consumer, or their money back! This type of commitment ensures that Michael is here for you and will continue to grow with you into the next century.