Delivering the Wisdom of Nature Since 1982
New Chapter was founded in 1982 by Paul and Barbi Schulick out of a passion to promote health through innovative botanical formulations made with 100% real foods and herbs. Mother Nature is a powerful healing force, and our humble mission is to Deliver the Wisdom of Nature to all people interested in natural wellness. We moved to Brattleboro, Vermont in 1986 and began preparing herbal remedies in the back room of a small redwood saltbox nestled high in the Brattleboro hills -- a house founders Paul and Barbi Schulick still live in today.
New Chapter has become a certified organic manufacturer of dietary supplements, and still we make our home in Brattleboro, Vermont. Our innovative formulations are praised by healthcare practitioners worldwide, and many of our products are the subject of promising human clinical and basic research at institutions such as Columbia University, The M.D. Anderson Cancer Center, and The Cleveland Clinic Foundation. Distinguished scientists from the fields of clinical medicine, ethnobotany, naturopathy, and biochemistry support our mission through our Scientific Advisory Board.
Our products are known for their purity, efficacy and ingenuity, and we enjoy a celebrated reputation as one of the finest supplement companies in the world. We are industry pioneers in cultured whole-food vitamins and minerals, which make our probiotic nutrients a superior alternative to the synthetic isolates of most vitamin brands. New Chapter carries the distinction of being the supplement industry's first manufacturer to produce vitamins and minerals certified to be made with organic ingredients. And we have championed the use of supercritical CO2 extraction, which creates a broad-spectrum yet powerfully concentrated herbal extract without the use of high heat or toxic chemical solvents.
New Chapter is committed to sustainability on every level of commerce and is a member of Vermont Businesses for Social Responsibility. We embrace the challenge to fulfill our responsibilities to consumers - who happily value our products and demand more and more of them - while at the same time honoring environmentally sound business practices. We are dedicated to proving that growth and sustainability are compatible. Luna Nueva, our organic, biodynamic, Demeter-certified farm near the Children's Rainforest in Costa Rica, is a world model for sustainable agriculture. Our products are made without the use of harsh chemical solvents. And our manufacturing, packaging and printing choices withstand an ongoing scrutiny for sound environmental choices.
We genuinely appreciate the opportunity we have been given to nourish and heal people with the Wisdom of Nature, and you have our solemn promise that we will never, ever stray from our mission.
Whole Food
The Whole Truth.™
We believe Nature got it right the first time. That is, nourishment, protection and health that come from a whole food complex-- not from the synthetic vitamins, minerals and chemical herbal isolates you'll find in most supplements. In fact, we hesitate to even categorize New Chapter products as food supplements. Rather, New Chapter is supplemental food, because it is food.
Whole Food, Not Chemical Isolates
Because it's food and not chemical isolates, you get the full benefit of nature's wisdom. This means a whole-food complex of vitamins, minerals and herbs that contain all of the plant's active, natural biochemistries. We deliver the whole truth in every product we sell and we invite you to discover the New Chapter difference: nourishment and protection from nature's most beneficial nutrients, just as nature intended.
Breakthrough Philosophy
If we can't make a truly superior product, we don't make it.
We chose the name New Chapter for our company because we believe every one of our products delivers a 'new chapter' in nourishment, protection or health. That's why you can count on every New Chapter product to be a genuine contribution, an innovation and a breakthrough.
New Chapter products lead in delivering nature's purity, efficacy and ingenuity. 'Me-too' simply isn't part of our vocabulary. And when it comes to nutrition, protection and health, we don't believe it should be part of yours, either.
Wisdom of Nature
We Believe In the Power of Whole-Food.
New Chapter supplements and herbs are whole-food complexes, not synthetic chemical isolates like most other supplements. The advantages of a whole-food complex vs. synthetic chemical isolates are significant:
- Your body accepts New Chapter's whole food vitamins, minerals and herbs easily and absorbs them readily.
- New Chapter's whole food complex vitamins and minerals are rich with naturally occurring phytonutrients that deliver the full spectrum of nature's benefits.
- New Chapter's whole food complex vitamins and minerals work in harmony with your body's natural chemistries - not on your body, like synthetic chemical isolates.
- Because our vitamins and minerals are delivered as a recognized food, your body understands what to do with them; a natural life process perfected over thousands of generations. Chemical isolates force their way in, and attempt to "tell" your body what do with them.
To us, it's a simple whole truth: we prefer the real thing to a synthetic version of the real thing.
Dedication to Science
Committed to Scientific Validation
Our scientific knowledge is deep, our commitment to scientific validation is strong and our driving principle is simple: While we always look to nature, first, to guide us in the formulation of our products, we rely just as heavily on modern science to validate their effectiveness and to seek out ever greater discoveries in natural nourishment and health.
Working with a prestigious team of scientific professionals
Our scientific team consists of some of the world's most respected scientific minds covering multiple disciplines, including both traditional and naturopathic medicine, integrative medicine, urology, biology, biochemistry, botany, agriculture and nutrition.
Working in concert with the world's most respected research institutions
Many of the world's most respected scientists from research institutions like Colombia University, The Cleveland Clinic, and the M.D. Anderson Cancer Center, work with New Chapter as scientific partners. We think that says a lot about our commitment to scientific validation and discovery. Working together with leaders in medicine and health research helps keep New Chapter on the leading edge of scientific validation and discovery.
