Optimum Nutrition won the 2005 Brand Of The Year Award!

Since 1987, Optimum Nutrition has been manufacturing the finest quality and innovative nutrition products. They are entering into our 12th year of business with a continued commitment to providing premium nutritional supplements at the most affordable prices in the industry. At the heart of this commitment is their ability to produce their own products. They control the quality and integrity of their brand throughout the entire production process. This includes formulations, package design, manufacturing, and even distribution. This has been the key, not only to maintaining consistent unparalleled quality, but also to making their prices the most competitive in the industry.

Companies that aren't willing to make the investment in manufacturing and distribution facilities of their own are not willing to invest in their own future, and by default are not in it for the long haul. Companies that price their products beyond the budget of the average consumer cannot truly refer to themselves as advocates of healthy lifestyles.

The essence of Optimum's business philosophy is to make a fair profit on the products they produce. They do more than advocate healthy lifestyles, they also make them affordable. This is made possible by eliminating the middlemen used by other companies to manufacture and distribute their products. By constantly improving their standards for premium quality dietary supplements at affordable prices, they continue to assert themselves as industry leaders.